Yosemite Bear posted a video on Youtube on January 8, 2010 – almost six months ago, entitled “Yosemite Mountain Giant Double Rainbow 1-8-10” – and this video has skyrocketed to well over 8 million views, closing in to 9 million views shortly. At the moment that it happened, it seems obvious that he had no idea what kind of a ‘cultural meme’ he would create by being so authentic and in the moment with his awe, wonder and excitement. In the video, while rainbowgasming over the enormous Double Rainbow, he asks: “What does this Mean?” It seems to me that the answer to that question is revealing itself in the aftermath; an answer that he never could have imagined in the moment he asked that question.
He recently was featured on the Jimmy Kimmel show, and Jimmy asked him: “What does it mean?” And Bear’s response was: “Well, Spirit’s talking to me.” Jimmy asks, “What spirit is talking to you?” Bear responds: “The Spirit of the universe.” Jimmy asks, “What is the Spirit of the Universe saying?” Bear says, “It’s saying that people don’t need Sex and Drugs to connect to Nature and to Spirit; they can enjoy themselves without that stuff.”
























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